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Communication
Employer Branding
ABOUT ME
Communication, vision and strategy go hand in hand in any successful business transformation.
I have worked as a professional communicator for over 10 years. I have gained my professional experience working for Polish and international corporations; currently, I work at Deloitte. Communication is also my private passion which turned into an academic interest, and blogging is its complement.
I specialize in corporate communication, change and project communication. I have experience in projects related to organizational change and business transformation; M&A processes, new products and services launches as well as building employee engagement. My professional background includes also employer branding, building organizational culture and strengthening company’s reputation and public image.
I am a graduate of the Faculty of Applied Linguistics of the University of Warsaw and postgraduate studies in Public Relations at the University of Warsaw and the Polish Academy of Sciences, marketing and marketing strategies at the Warsaw School of Economics and business psychology for managers at Kozminski University in Warsaw.
I am currently working on my PhD dissertation in management at the Kozminski University in Warsaw. My focus is the influence of corporate communication on leading organization and change management, with particular interest in the role of internal communication in leadership.
PROJECTS
Blog about communication in the organization
I am corporate communication professional and I write a lot professionally, but also for pleasure. Some time ago, I blogged on the Harvard Business Review Polska platform talking about internal communication in the organization. In this way, I share my thoughts and knowledge.
PhD in the field of corporate communication and change management
Since several years now, I have been working on my dissertation in management studies at the Kozminski University in Warsaw. My focus is the influence of corporate communication on leading organization and change management, with particular interest in the role of internal communication in leadership.link to ALK webpage
Classes in internal communication at managerial postgraduate studies in Employer Branding at the Kozminski University and Employer Branding Institute
The field of Employer Branding is developing very dynamically since job market makes companies fight for top talents. Highly motivated and engaged employees are worth their weight in gold, and the ability to attract and retain them determines business success.
I lecture Internal Communication at the Postgraduate Employer Branding Management Studies at Kozminski University, organized in partnership with Employer Branding Institute. Well planned IC supports Employer Branding actions from within the organization and adds to positive employee experience. As part of the course, we address topics such as selection and use of communication tools, creating internal communication plans and strategies, basic rules, patterns and procedures of IC. We pay a lot of attention to the practical use of IC and analyse multiple case studies.
Employer Branding Stars competition
I am a jury-member of the Employer Branding Stars competition, which honors the best EB campaigns in Poland. Submissions are accepted in several categories, e.g. on- and off-line recruitment marketing actions, internal communication, best videos and events. The competition is organized by the HRstandard.pl portal.
